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The Haier Group was founded in 1984 and is a global leading provider of better life and digital transformation solutions.

 

As a representative of the real economy, Haier continues to focus on the real business, layout the two main tracks of smart home and industrial Internet. Globally, it has set up 10 R&D centers, 71 research institutes, 35 industrial parks, 138 manufacturing centers, and 230,000 sales network. For 5 consecutive years, it has been the only IoT ecosystem brand to enter the "BrandZ Top 100 Most Valuable Global Brands", and has ranked first in the "Euromonitor International global large household appliance brand retail volume" for 14 consecutive years.

 

In 2022, Haier Group's global operating revenue reached 350.6 billion yuan, an increase of 5.4%; ecological revenue reached 45 billion yuan, an increase of 16.3%; and global total profit reached 25.2 billion yuan, an increase of 3.7%. With the repeated delays of the pandemic and the complex and severe environment, Haier is anchored on the goal of becoming a "world-class company", maintaining steady progress and growing against the trend.